CASE STUDY

1868 Tata Tea

1868 by Tata Tea is a thoughtfully curated collection of tea blends designed to inspire countless magical moments. Drawing inspiration from India, this collection elegantly narrates the rich heritage of tea. Each blend is crafted in harmony with diverse flora, fauna, climates, and landscapes. Complemented by spices, flavors, fruits, and flowers, these teas offer a truly memorable tasting experience. 1868 celebrates diversity, with each variant uniquely telling its own story—a true celebration of authentic Indian tea tales.

Campaign Overview

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To create awareness about the luxury range of Sonnets by Tata Coffee

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We have created videos showcasing the brand's richness and diverse coffee-making methods, from convenient pour bags to coffee sourced from the prestigious Jumboor Estate in Coorg.

Our Tie-Up With the Brand and its Vision

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We face the challenge of effectively establishing the 1886 brand through influencer partnerships within a constrained monthly budget

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To highlight the brand's uniqueness, we have collaborated with a diverse range of influencers, including those in lifestyle, food blogger, chefs, and even parenting, to create engaging content for each video.

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All the videos on 1868 By Tata Tea Page are executed by Burgeon Media. https://www.instagram.com/1868bytatatea/

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Our goal is to elevate the brand and drive engagement through a distinctive promotional approach

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