CASE STUDY

Sonnets Tata Coffee

Tracing the roots to 1922, Tata Coffee stands as one of the world’s largest integrated coffee cultivation and processing companies, as well as the largest corporate producer of Indian-origin pepper. With a strong commitment to sustainability and traceability, the brand has crafted some of the finest Indian-origin green coffee beans, instant coffee, pepper, and tea. Their 19 estates, spanning nearly 8,000 hectares in the verdant Western Ghats, are rich with diverse flora and fauna. From their estates to your cup, the brand delivers exceptional coffee, nurtured, handpicked, and handcrafted from their own farms, redefining your coffee experience with the range of fresh roast and ground coffee.

Campaign Overview

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To create awareness about the luxury range of Sonnets by Tata Coffee

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We have created videos showcasing the brand's richness and diverse coffee-making methods, from convenient pour bags to coffee sourced from the prestigious Jumboor Estate in Coorg.

Our Tie-Up With the Brand and its Vision

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Our goal was to highlight the luxurious coffee experience offered by Tata, emphasizing that it is sourced directly from their own estates.

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To highlight the brand's uniqueness, we have collaborated with a diverse range of influencers, including those in lifestyle, food blogger, chefs, and even parenting, to create engaging content for each video.

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All the videos on Sonnets By Tata Coffee Page are executed by Burgeon Media. https://www.instagram.com/sonnetsbytatacoffeeindia/

04/

To promote the luxury Coffee by Sonnets, we have collaborated with Lifestyle, Chefs and food bloggers

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Our goal was also to work on driving maximum engagement for a newly launched brand

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