CASE STUDY

Innovist

Let's dive in 🚀

We ran a Influencer campaign and the “non perfect” videos worked the BEST. Not the polished ones. Not the aesthetic ones. The raw, relatable, almost “this won’t work” type videos. Over the past few months, we executed a large scale creator campaign for Innovist (Bare Anatomy × Chemist at Play)

The Brief

Innovist wanted to scale short-form content to drive real business outcomes — not just reach. The focus was simple: Build trust. Drive discovery. Move products.

  • Activated 150+ creators across India 🇮🇳
  • Strong push into South India & North East
  • YouTube Shorts + Instagram Reels focus 🎥
  • YouTube Shopping Tags integration đź›’

Our Strategy

We didn’t chase aesthetic ads. We focused on what actually works: Raw videos. Crazy hooks. Real experiences. Not overproduced. Not ad-like. Just content people trust.

The Impact

The campaign didn’t just generate views. It drove real product movement. YouTube Shorts kept delivering discovery long after posting — creating sustained growth.